14 15 The spectacular Salon Privé London meets the unmistakable Riva Super Florida, presented by VENTURA Yachts, at the most important luxury car event of the year. Three days in April 2026 of concours-level luxury, motorcars of exceptional quality, beauty and luxury in all its forms, Salon Privé London was back at the Royal Hospital Chelsea in London. Whether you were a serious collector, a supercar enthusiast, or a family looking for something special, every day was different and unmissable. Again this year, Ventura Yachts joined the celebrations by displaying their legendary Riva Super Florida, defi nitely one of the most beautiful objects in the world, complementing some of the world’s fi nest motorcars. The Super Florida is a timeless icon of luxury boating, a perfect combination of style, craftmanship and performance. The mirror-polished wood fi nish refl ects the sun and water, adding a touch of visual magic to the whole show. Returning again to the historic grounds of the Royal Hospital Chelsea in London, The Treasure House Fair proudly presented its fourth edition in June 2026. For one special week at the pinnacle of London’s summer season, the Fair brought together a curated blend of art, antiques and design. With seventy of the world’s foremost dealers gathering to showcase their fi nest works, the Ventura display complemented the fi ne exhibits by featuring the classic RIVA ARISTON, which was produced between 1953 and 1974. The Riva Ariston we brought to the event embodies timeless chic with its impeccable mahogany fi nish, refi ned craftsmanship, and ageless elegance. Measuring 6.6m in length, this exquisite high- performance runabout has a luxurious interior and a powerful 6-cylinder engine. Now a fi rm collector’s piece, the Ariston remains one of Riva’s most celebrated and beautiful models. The Ventura team enjoyed introducing visitors (and potential clients) to this ‘work of art’. It is not surprising that the Ariston was the boat that Carlo Riva was most fond of. In his own words: “Designed with love, born pure and strong like a pedigree horse. Unforgettable! It was my lord of the sea.’’ Fine dining at the BOW, Southampton TWO CLASSIC RIVAS TWO CLASSIC SHOWS Building on well received collaborations in previous years, VENTURA presented a classic Riva masterpiece in two very different London showcase events in 2026. Starting the year in April with the spectacular Salon Privé London and followed by a total change in mood in June at the equally memorable Treasure House Fair. VENTURA Director Michael Newton-Woof outlines the solid reasoning for supporting these spectacular events. “All of us at VENTURA are constantly looking for ideas where we can use ‘product placement’ to the very best advantage, promoting our magic ingredient, ‘people buy from people’ delivered by our talented people, face-to-face and in the perfect environment. We see these event opportunities as building ‘The Ferretti Family’ by participating in intimate ‘family events’ where we can position the VENTURA brand right in the heart of our typical client environments. We are blessed to have an internationally celebrated brand ambassador in our portfolio: the unmistakable classic Riva runabouts that defi ned the style of the 50’s and 60’s. These beautiful classics sit equally well in the refi ned world of art and also in the testosterone fuelled world of classic and performance cars. So welcome to the Treasure House Fair and the Salon Privé London, product placement in action.” RIVA SUPER FLORIDA Ventura Yachts joined the Salon Privé event displaying a classic Riva Super Florida – a timeless icon of luxury boating, celebrated by many as one of the most beautiful objects in the world. The Americans called it a ‘Jet-set glamour runabout’ and the ‘Rolls Royce of Boats’. The 6m, Riva Super Florida, built in mahogany and produced from 1953 to 1969, is a perfect combination of style, craftsmanship and performance. RIVA ARISTON The Carlo Riva Ariston took its rightful place amongst the glittering sea of fi ne art. Embodying timeless chic with its impeccable mahogany fi nish, refi ned craftsmanship and eternal elegance. This exquisite high-performance runabout features a luxurious interior and a Chris-Craft 6-cylinder MCL engine. Now a fi rm collector’s piece, the Ariston remains one of Riva’s most celebrated and beautiful models, much admired by all who were introduced to her at the fair. For the motoring enthusiasts, Supercars, hypercars and classic treasures were placed on show in the grounds, as the concours displays were launched. It was certainly a moment serious petrol- heads had been waiting for. A special addition for 2026, Maserati UK, Porsche GB and the Lotus Drivers Club were all in attendance, each celebrating a milestone anniversary that added extra prestige to an already incredible event. S A L O N P R I V É | T R E A S U R E H O U S E F A I R
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